For over 60 years, ASTOR has created high-quality cosmetic products that allow every woman to be her beautiful best in any situation. Passionate about beauty, we feel uniquely attuned to women’s beauty needs and strive to offer real responses.
Launched in 1952, ASTOR is a pioneering brand that made the most of the post-war economic boom and women’s desire to be colorful and fashionable again. name comes from the Astor family, who founded New York’s famous Waldorf Astoria hotel and originally hailed from the German town of Waldorf.
Since then, ASTOR has grown to become one of the leaders on the European cosmetics market by offering innovative and reliable products.